The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as other facts concerning contemporary B2B marketing. We discuss just how the buying trip is currently totally fragmented and the manner in which neighborhood structure can assist marketing experts retake control of the e… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other realities about contemporary B2B advertising. We review just how the buying journey is now entirely fragmented as well as the manner in which community building can assist marketers take back control of the … Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and also various other facts regarding modern B2B marketing. We review exactly how the acquiring journey is currently entirely fragmented and the manner in which neighborhood structure can aid online marketers take back control … Read More